Obsidian Rage: Encoded Crow Experiment

This experiment demonstrates how encoded graphics can be seamlessly integrated into the design, allowing the data to exist within the crow itself without disrupting the visual flow. The scannable element is intentionally subtle, enhancing the artwork rather than standing apart from it.

Executive Summary

This project rethinks how interactive graphics are used — proving they can enable digital connection while remaining discreet and fully embedded in the design. It merges music, fashion, and technology by embedding programmable graphics directly into a crow design for Obsidian Rage’s tour merch.

Introduction

Inspired by the crow’s symbolism of transformation, the design integrates encoded data within the crow itself — not as a background — allowing the graphic to maintain artistic integrity while remaining fully functional as a scannable portal. The result is wearable art that unlocks exclusive content and fan engagement experiences.

Objectives

• Integrate data graphics within the crow character.
• Maintain scannability without sacrificing design.
• Prototype interactive merch connected to dynamic content.
• Explore scalability and digital expansion.

Design Approach

The design process began by creating a custom pattern using metal-inspired assets such as daggers, bones, and skulls, masked in red and arranged in design software. This pattern was trained through our encoding model. A crow SVG was sourced and the pattern clipped into it using Photoshop, forming the base for the scannable graphic.

I selected a cotton hoodie matching the band’s color palette, added cybersigilism elements and tour text, and tested the prototype. A one-page digital experience was then developed and linked to the crow, allowing users to scan and access tour dates and ticket links.

Conclusion

The Obsidian Rage Crow experiment proves that encoded graphics can exist as integrated, expressive art. By embedding scannable tech inside the character itself, it becomes a powerful tool for engagement, authenticity, and artistic storytelling in modern merch design.

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