SOLVING BRAND INTEGRATION WITH ENCODED LOGOS
EXPERIMENTAL MERCHANDISE DESIGN FOR ISAI
PROJECT OVERVIEW
THIS EXPERIMENT EXPLORED HOW TO INTEGRATE COMPANY BRANDING WITH ENCODED GRAPHICS — SPECIFICALLY, WHETHER LOGOS COULD BE LAYERED OVER SCANNABLE PATTERNS WITHOUT DISRUPTING THEIR FUNCTION. WE TESTED THIS IN A REAL-WORLD CONTEXT BY DESIGNING A CUSTOM SHIRT FOR ISAI.
THE PROBLEM
AS FASHION MERGES WITH DIGITAL TOOLS, THE CHALLENGE IS HOW TO MAINTAIN BRANDING WHILE ENABLING INTERACTIVE, SCANNABLE FEATURES. TRADITIONAL LOGOS CAN CLASH VISUALLY OR DISRUPT ENCODED STRUCTURES.
THE SOLUTION
WE DEVELOPED A METHOD FOR LAYERING SVG LOGOS ON TOP OF ENCODED GRAPHICS USING VECTOR EDITING TOOLS, PRESERVING SCANNABILITY WHILE INTRODUCING BRAND IDENTITY.
PROBLEM-SOLVING APPROACH
TECHNICAL CHALLENGE
CREATED ENCODED GRAPHICS AS A BASE LAYER USING SPOT VISION'S DESIGN PIPELINE, THEN OVERLAID BRANDED SVG LOGOS WITH PRECISE OPACITY AND BLEND MODE ADJUSTMENTS.
TESTING PHASE
CONDUCTED MULTIPLE SCANNABILITY TESTS USING PHONES AND COMPUTER VISION TOOLS TO ENSURE THE ENCODED DATA REMAINED FUNCTIONAL BENEATH THE BRANDED OVERLAY.
KEY INNOVATIONS
DESIGN EXECUTION
THE FINAL COMPOSITION WAS ASSEMBLED IN PHOTOSHOP, LAYERING THE LOGO OVER A RED ENCODED PATTERN WITH CONTRAST ADJUSTMENTS FOR CLARITY. WE PRINTED THE GRAPHIC ONTO A T-SHIRT, ENSURING ENCODING FUNCTIONALITY IN VARIOUS LIGHTING CONDITIONS.
ISAI WORN THE SHIRT FOR EXTENDED REAL-WORLD TESTING, PROVIDING VALUABLE FEEDBACK ON BOTH AESTHETICS AND TECHNICAL PERFORMANCE.
PROCESS GALLERY
OUTCOMES
THE PROTOTYPE CONFIRMED THAT BRANDED OVERLAYS CAN BE APPLIED WITHOUT DISRUPTING SCANNABILITY WHEN THESE FACTORS ARE CONSIDERED:
- PRECISE SPACING AROUND ENCODED ELEMENTS
- OPTIMAL CONTRAST BETWEEN LAYERS
- STRATEGIC LOGO PLACEMENT
- MATERIAL-SPECIFIC ADJUSTMENTS
THIS SOLUTION ENABLES FUTURE FASHION-TECH COLLABORATIONS WHERE BRAND EXPRESSION AND DIGITAL FUNCTIONALITY COEXIST SEAMLESSLY.