RIFT APPAREL

PROBLEM SOLVING THROUGH ENCODED FASHION

PROJECT OVERVIEW

RIFT APPAREL TACKLES KEY CHALLENGES IN FASHION BY EMBEDDING ENCODED, SCANNABLE GRAPHICS INTO GARMENTS. THIS TRANSFORMS CLOTHING INTO A DIGITAL BRIDGE — COMBATING COUNTERFEITING, ENABLING INTERACTIVITY, AND ENRICHING BRAND STORYTELLING.

THE PROBLEM

THE FASHION INDUSTRY LACKS SCALABLE WAYS TO MERGE AUTHENTICATION, COLLECTIBILITY, AND INTERACTIVITY. COUNTERFEITING AND IMPERSONAL BRAND INTERACTIONS REMAIN WIDESPREAD.

THE SOLUTION

RIFT IS A PROTOTYPE CLOTHING LINE THAT EMBEDS ENCODED GRAPHICS INTO WEARABLE DESIGNS, TURNING FASHION INTO A COLLECTIBLE AND INTERACTIVE PRODUCT WHILE MAINTAINING PRODUCTION FEASIBILITY.

PROBLEM-SOLVING APPROACH

DESIGN CHALLENGE

CREATED FABRIC-SAFE ENCODED DESIGNS THAT COULD STRETCH AND PRINT CLEANLY WHILE MAINTAINING SCANNABILITY. DEVELOPED THE RIFT BRAND IDENTITY REPRESENTING TECH DISRUPTION AND DIGITAL EVOLUTION.

TECHNICAL IMPLEMENTATION

BUILT SCANNABLE DIGITAL ASSETS USING ILLUSTRATOR AND SPOT VISION'S PLATFORM, TESTING VARIOUS PRINTING METHODS TO ENSURE DURABILITY AND SCAN RELIABILITY ACROSS DIFFERENT GARMENT TYPES.

KEY FEATURES

EMBEDDED ENCODED GRAPHICS FOR AUTHENTICATION
DIGITAL INTERACTIVITY THROUGH SCANNABLE ELEMENTS
PRODUCTION-READY DESIGNS FOR SCALABILITY
BRAND IDENTITY SUPPORTING TECH-FASHION FUSION

PROTOTYPE DEVELOPMENT

SOURCED BLANK GARMENTS TO DETERMINE COMPATIBILITY WITH ENCODED PRINTING. ADJUSTED PATTERNS FOR HOODS, SLEEVES, AND OTHER SEGMENTS TO ENSURE SCANNING CLARITY WHILE MAINTAINING WEARABILITY.

IMPLEMENTED RIFT BRANDING AND DIGITAL TAGS IN EACH PIECE, SUPPORTED BY MOCKUPS, PHOTOSHOOTS, AND DOCUMENTATION TO VALIDATE THE CONCEPT FOR POTENTIAL PRODUCTION SCALING.

PROCESS GALLERY

ENCODED HOODIE
TAG DETAIL
FOLDED SHIRT
RIFT BRANDING MOCK
PATTERN LAYOUT
SCAN DEMO
FEATURE APPAREL IMAGE
DECODER DETAIL

OUTCOMES

THE RIFT APPAREL PROTOTYPE SUCCESSFULLY DEMONSTRATED THAT ENCODED, INTERACTIVE FASHION IS ACHIEVABLE USING EXISTING PRODUCTION METHODS WHILE SOLVING KEY INDUSTRY PROBLEMS:

  • VERIFIED AUTHENTICATION THROUGH EMBEDDED CODES
  • ENHANCED CUSTOMER ENGAGEMENT VIA SCANNABLE CONTENT
  • MAINTAINED WEARABILITY AND PRODUCTION FEASIBILITY
  • ESTABLISHED A REPLICABLE FRAMEWORK FOR FUTURE COLLECTIONS

THIS PROJECT PROVES THAT FASHION CAN EFFECTIVELY BRIDGE PHYSICAL AND DIGITAL EXPERIENCES WITHOUT COMPROMISING ON DESIGN OR SCALABILITY.